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{{Short description|German brand of juice pouches}}
{{redirect|Capri Sonne|the cycling team|Capri Sonne (cycling team)}}
{{good article}}
{{use dmy dates|date=February 2023}}
{{use American English|date=February 2023}}
{{Infobox Beverage
| name = Capri-Sun
| image =
| caption =
| image_size =
| type = [[Juice|Juice concentrate drink]]
| manufacturer = [[Wild (company)|Wild]], with regional licensees including Kraft and [[Coca-Cola Europacific Partners]]
| origin = Germany
| introduced = {{start date and age|df=yes|1969}} (as Capri-Sonne)
| flavor = ''Varies regionally''
| related =
| website = {{URL|https://capri-sun.com/group/en/}}<!--capri-sun.com redirects to different sites depending on visitor's IP address. This URL is the landing page for English-language content about the global brand.-->
| logo = [[File:Capri Sun EMEA logo.png|200px|alt="Capri-Sun" in bubbly white letters with fuzzy yellow border]]<br/>Primary logo{{pb}}[[File:Capri Sun North America Logo.png|200px|"Capri Sun" in sharp white letters with thin blue border]]<br/>Logo used by [[Kraft Foods|Kraft]]
}}
'''Capri-Sun''' ({{IPAc-en|UK|ˈ|k|æ|p|r|i}}, {{IPAc-en|US|k|ə|ˈ|p|r|iː}}) is a brand of juice concentrate drinks based in Germany and Switzerland. Invented by [[Rudolf Wild]], it was introduced in West Germany in 1969 by [[Rudolf Wild & Co.|his company]] as '''Capri-Sonne''' (a name retired in favor of the English name in 2017). It is now sold in over 100 countries, with licensees including [[Kraft Foods]] in the United States (as '''Capri Sun'''){{efn|This article<!--see [[MOS:SELFREF]]--> uses whichever name is applicable in the time and place being discussed. When a time or place would span multiple names, it defaults to the most international name (usually ''Capri-Sun'', in early years ''Capri-Sonne'').}} and [[Coca-Cola Europacific Partners]] in parts of Europe. {{As of|2016}}, roughly 7&nbsp;billion pouches are sold per year,<ref name="shapiro-forbes"/> making it one of few globally prominent [[soft drink]]s not originating from the United States.{{sfn|Doll|2009}}


Since its launch, Capri-Sun has been packaged in laminated foil vacuum [[Doy-N-Pack]] pouches, with which the brand has become strongly associated. In the United States, these pouches were innovative as the first single-serving fruit juice containers. The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and [[paper straw]]s, while other container types have been introduced for some products. Capri-Sun is available in varying ranges of flavors in different countries, targeting different national flavor profiles. Globally, its best-known flavor is Orange.
Capri-Sun's main products are high in sugar content, although lower than many competitors. Characterizations of the juice drinks as "all-natural" have led to conflict in several countries between consumer advocates who highlight the high sugar content and low juice percentage, and Capri-Sun and its licensees, who in most cases have maintained that the term correctly describes the ingredients. In the United States, Capri Sun Inc.{{efn|name=companies}} was owned by tobacco conglomerate [[Philip Morris Cos.]] ({{as of|2023|03|alt=now}} Altria) from 1991 to 2007. Prohibited from selling tobacco to children, Philip Morris executives applied their experience to sugary drinks including Capri Sun, adding the pouches to [[Lunchables]] and advertising them through a "California cool" aesthetic. Kraft continued to use Philip Morris's techniques after it became independent in 2007.<ref name="nguyen-tobacco-techniques">{{harvnb|Nguyen|Glantz|Palmer|Schmidt|2019}}. See also summaries {{harvnb|Jacobs|2019a}} ("tobacco executives, barred from targeting children for cigarette sales, focused their marketing prowess on young people to sell sugary beverages in ways that had not been done before") and {{harvnb|Dyson|2019}} ({{" '}}[T]he Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers'[, said Nguyen]&nbsp;... The tobacco company also purchased Capri Sun and Tang, and used similar child-centric marketing strategies to push sales").</ref>
Capri Sun is one of the most favorably rated brands in the United States among [[Generation Z]]. About a third of American parents view the drink as healthy. In France, Capri-Sun has figured prominently in [[French rap|rap]] songs and has been noted as a drink of choice in poor areas. Disputes over sugar content, "all-natural" status, and marketing to children have led to two lawsuits in the United States (one of which led to the abandonment of "all-natural" for a time), the removal of Capri-Sun from [[Tesco]] shelves in the United Kingdom, and a negative award from [[Foodwatch]] for deceptive marketing to children.
== History ==
=== Origins and global overview ===
[[File:Rudolf Wild.jpg|thumb|Rudolf Wild|left|alt=Rudolf Wild in late middle age in a dark suit]]
[[Rudolf Wild]] founded [[Rudolf Wild & Co.]] (better known as Wild) in 1931, in [[Heidelberg]], Germany. After [[World War II]], Rudolf Wild created [[Libella]], which the ''[[Lexington Herald-Leader]]'' in 1998 described as "the first all-natural soda made with real fruit juice".{{sfn|Taylor|1998}} This led him to several new products, including Capri-Sonne,<ref>{{harvnb|Taylor|1998}}. "With Libella's success, Wild moved on to bigger enterprises:&nbsp;... [H]e created {{sic|Capri-Sun}}". Regarding name, see {{harvnb|''Spiegel''|2017}}.</ref> which was developed in the 1960s.{{sfn|''Spiegel''|2017}} Restrictions on [[color additive]]s at the time in West Germany led to less visually appealing soft drinks, incentivizing opaque packaging.{{sfn|Gump|1979}} Rudolf Wild & Co. engaged with Thimonnier, a French company that primarily manufactured sewing machines, for rights to use their patented pouch design and patented pouch-making machines.{{sfnm|Doll|2009|Wild|2022|2pp=97–98}} According to Rudolf's son [[Hans-Peter Wild]], Rudolf Wild & Co. did not obtain exclusive rights from Thimonnier, but rather by ordering all of the machines they made.{{sfn|Wild|2022|pp=97–98}} After initial issues with spoilage and stains were resolved,{{sfn|Doll|2009}} the product debuted in [[West Germany]] in 1969.{{sfn|Boyer|1998}} The name references the Italian island of [[Capri]] due to its status as a vacation destination.{{sfnm|Capri-Sonne|2015|Burfeind|2017}}
[[File:Hans-Peter Wild.jpg|thumb|Hans-Peter Wild|alt=Hans-Peter Wild in a black suit and glasses]]
At the initiative of Hans-Peter Wild, champion boxer [[Muhammad Ali]] began promoting the brand in 1978; it was his first endorsement deal. SiSi-Werke, the Wild subsidiary responsible for Capri-Sonne, said that the deal included one crate of the product a week for four years. The endorsement—in which Ali said Capri-Sonne was, like him, "the greatest of all time"—led to a significant increase in sales.{{sfnm|Salewski|2016|Camilli|1978|Maeder|1978|Shapiro|2016}} By 1982, Capri-Sun was sold in 23 countries and the most popular fruit juice in 19 of them.{{sfn|Lazarus|1982a}} Availability rose to 52 countries by 1991.{{sfn|Marinucci|1991|p=B-1}}
SiSi-Werke changed its name to ''Capri Sun GmbH'' in December 2018. Capri Sun GmbH is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AG{{efn|name=companies|''Capri Sun GmbH'', ''Capri Sun AG'', and ''Capri Sun Holding Group AG'' refer to the Wild subsidiaries based in Germany and Switzerland; ''Capri Sun Inc.'' refers to the Kraft subsidiary based in the United States. While the Wild subsidiaries are sometimes [[metonym]]ically called "Capri-Sun", their official names do not contain hyphens. Capri Sun GmbH, not Capri Sun Inc., owns the Capri Sun trademarks in the United States.{{sfnm|''Capri Sun GmbH''|2022a|''Capri Sun GmbH''|2022b|Capri Sun Group|2023}}}} and German company Wild;{{sfnm|''Capri Sun GmbH''|2022a|''Capri Sun GmbH''|2022b}} this makes it unusual in a largely American-led beverage industry.{{sfn|Doll|2009}} Wild licenses the brand to different companies, which {{as of|2009|lc=yes}} bottle Capri-Sun in 18 countries; Wild subsidiary INDAG supplies the various bottling plants.{{sfn|Doll|2009}}
{{As of|2016}}, Capri-Sun sells an estimated 7&nbsp;billion pouches per year globally.<ref name="shapiro-forbes">{{harvnb|Shapiro|2016}}, citing an earlier version of {{harvnb|''Forbes''|2023}}.</ref> {{as of|2009}}, Americans and Germans drink around 6 Capri-Sun pouches per year, while [[Réunion]] has the highest consumption at 9.6.{{sfn|Doll|2009}} {{as of|2023}}, ''[[Forbes (magazine)|Forbes]]'' reports sales in more than 100 countries, netting roughly $500&nbsp;million per year.{{sfn|''Forbes''|2023}}
=== North America ===
==== 1979–1991: Shasta Beverages ====
In 1979, [[Shasta Beverages]] (then a part of [[Consolidated Foods]]) began to license the drink from Wild in the United States under the name ''Capri Sun''.{{sfnm|Shirley|1982|Lazarus|1982a}} After promising test runs in [[Buffalo, New York|Buffalo]], New York, and [[Atlanta]], Georgia,<ref>{{harvnb|Lazarus|1982a}}; {{harvnb|Hodgell|1982}}; {{harvnb|Gump|1979}} (regarding [[Rochester, New York|Rochester]], near Buffalo). Additionally, {{harvnb|Thompson|1980}} and {{harvnb|Hofmann|1981}} mention trials in [[St. Louis, Missouri|St. Louis]], Missouri, and in several cities in Ohio, respectively.</ref> Shasta began a rolling expansion, starting with the Midwestern and Southeastern United States in 1980 and 1981.{{sfn|Hodgell|1982}}
When Shasta introduced the product in the United States, its single-serving packaging was unusual in contrast with the 46-fluid-ounce (1.4L) cans that dominated the fruit juice market. Despite initial issues on rollout, the packaging carried the advantage of being light, durable, blunt, long-lasting, freezable, and insular. The patented design, trademarked under the name [[Doy-N-Pack]] and exclusively licensed by Shasta from Wild, soon faced a competitor in aseptic "brick packaging" like [[Tetra Pak]]. Both proved popular in stores, and Doy-N-Pack would usher in the use of pouches for single-serving food and beverage containers in the United States.<ref>{{harvnb|Griffin|Sacharow|Brody|1985|pp=262–263}}. {{harvnb|Calamusa|2013|p=27}}: "[T]his single serve bottom gusseted standup pouch with its attached overwrapped straw would re-invent the way we and a generation of children thought about and accepted pouch packaged products in our everyday lives&nbsp;... As mentioned, this single product market success, more than any other, pushed the market forward".</ref>
Shasta intended the product for children around ages 7 to 12, with its marketing director for new products telling a journalist, "Adults have a mental block about putting the straw in—they try to be careful and it just doesn't work."<ref>As quoted in {{harvnb|Hofmann|1981}}, regarding children ages 8 to 12. See also {{harvnb|Shirley|1982}}, quoting the same person: "We think our largest market segment is children between 7 and 11 years old."</ref> Instead of general advertising, Shasta's marketing placed image spots in kids' magazines such as ''[[DuckTales (magazine)|DuckTales]]'' and ''[[Sports Illustrated for Kids]]'', building brand loyalty based on promotional offers, word of mouth, and child-oriented package design.{{Sfn|Marinucci|1991|pp=B1, B5}} Early marketing emphasized the product as all-natural, a designation that was met with some criticism.<ref>{{harvnb|Okun|1979}}, quoting a review panelist: "I also resent them using the word 'natural' on the label. It uses 12% fruit juice, the same as many Hi-C-like drinks". {{harvnb|Gump|1979}}: "Capri Sun's marketing campaign emphasizes a 'natural fruit drink' with 'no preservatives' and 'nothing artificial'. But it's only 10% fruit juice, just like Hi-C and Hawaiian Punch." {{harvnb|Sugarman|1988}}: "Capri Sun, a 'natural fruit drink' with 'no artificial ingredients'&nbsp;... also lists 'grape skin extract' as one of the ingredients in its raspberry apple beverage."</ref> By 1982, it had a 10% [[market share]] in the markets where it was available, with aims of a 15–20% share against competitors [[Hi-C]] and [[Hawaiian Punch]],{{sfn|Lazarus|1982a}} which were about half its price. Most of Capri Sun's early market share gains came at the expense of small brands.{{Sfn|Griffin|Sacharow|Brody|1985|pp=262–263}}
In 1983, the Capri Sun brand brought Shasta $28&nbsp;million in sales.{{sfn|Greenberg|1984|p=[https://www.newspapers.com/clip/117479873 7-3]}} In 1985, Sara Lee (the former Consolidated Foods) sold Shasta to [[National Beverage]].{{sfn|''Tribune''|1985}} A dedicated company was established to market Capri Sun in the 1980s, headquartered in [[San Mateo, California|San Mateo]], California, with factories in nearby [[Fresno, California|Fresno]] and in [[Granite City, Illinois|Granite City]], Illinois.{{sfnm|Coyle|1987|Lazarus|1991}} In 1990, Capri Sun sold 450 million pouches.{{sfn|Marinucci|1991|p=B-1}}
==== 1991–present: Kraft Foods ====
On 19 December 1991, [[Kraft General Foods]]{{efn|Renamed ''Kraft Foods, Inc.'' in 1995.{{sfn|Collins|1995}} The North American grocery business was split off in 2012 as Kraft Foods Group, with the rest of the company becoming [[Mondelez International]].{{sfn|Rushe|2012}} Kraft Foods Group merged with [[Heinz]] to become part of [[Kraft Heinz]] in 2015.{{sfn|Kell|2015}}}} announced a buyout of Capri Sun Inc.,{{efn|name=companies}} making it part of General Foods USA. Kraft's acquisition of Capri Sun was expected to strengthen the former's share in the juices and drinks market, and to provide increased marketing power for Capri Sun.<ref>{{harvnb|Lazarus|1991}}; {{harvnb|''Daily Times''|1991}}. {{harvnb|McDonough|2002|p=Business-1}}, and {{harvnb|Nguyen|Glantz|Palmer|Schmidt|2019}} retrospectively characterize the deal as a transfer of rights; however, {{harvnb|''Daily Times''|1991|ref=none}}, written at the time of the deal's announcement, is unequivocal that it was an acquisition of Capri Sun Inc., would make Capri Sun's CEO part of the General Foods USA chain of command, and would not lead to any layoffs. {{harvnb|''Capri Sun GmbH''|2022a}} likewise speaks of an acquisition of Capri Sun Inc.</ref> Kraft's parent company, [[Philip Morris Cos.]] ({{as of|2023|03|alt=now}} Altria),{{Sfn|Callahan|Manier|Alexander|2006}} had experience selling cigarettes to young people but was barred from marketing to children, and so adapted those strategies to sugary drinks including Capri Sun, [[Kool-Aid]], and [[Tang (drink mix)|Tang]].<ref name=nguyen-tobacco-techniques/> Through Kraft's acquisition of Capri Sun, however, Philip Morris could target a product to children between the ages of 6 and 14, in ways that represented a significant shift in the product's marketing strategy.{{Sfnm|1a1=Nguyen|1a2=Glantz|1a3=Palmer|1a4=Schmidt|1y=2019|2a1=Jacobs|2y=2019a}} Philip Morris's campaign for Capri Sun emphasized flashy colors and beach scenes, evoking a bright and fun "California cool"; later, they would switch to a sporty theme. In 1994, Philip Morris added Capri Sun to [[Lunchables]], prepackaged lunch sets for schoolchildren. Lunchables sales increased by over a third in 1994; by 1998, sales exceeded over half a billion dollars ({{Inflation|US|500000000|1998|r=-6|fmt=eq}}).{{Sfn|Nguyen|Glantz|Palmer|Schmidt|2019}} By 2006, marketing techniques had gone online as well, including a website where children under the age of 13 could submit photos for a chance to win a vacation for their families{{Sfn|Lewin|Lindstrom|Nestle|2006|p=338}} or send Capri Sun–themed greeting cards.{{Sfn|Lewin|Lindstrom|Nestle|2006|p=340}}
At the same time these marketing changes were occurring, obesity rates among children in the United States began rising, a phenomenon attributed in part to the rise in sugary drinks consumption across the board{{Sfn|Jacobs|2019a}}–including food industry advertising, which has been linked to a rise in obesity in both children and adults.{{Sfn|Lewin|Lindstrom|Nestle|2006|pp=328–329}} A 2019 review in ''[[The BMJ]]'' found that the marketing techniques introduced by Philip Morris were still in use, even after Kraft became independent of the company in 2007.{{Sfn|Nguyen|Glantz|Palmer|Schmidt|2019}}
Kraft's acquisition of Capri Sun Inc. included marketing rights of Capri Sun in Canada, Mexico, and the U.S. territory of Puerto Rico.{{sfn|''Daily Times''|1991}} Kraft announced in 2000 that it would be launching Capri Sun in Mexico, imported from the U.S.;{{sfnm|Patrón|2000|Zapata|2000}} in 2013, [[Jumex]], rather than Kraft, announced plans to bring Capri-Sun to the Mexican market for the first time, with Capri Sun AG and sister company WILD-INDAG providing equipment and support.{{sfnm|Bouckley|2013a|Bouckley|2013b}} Capri Sun was being advertised in Canada by March 1991,{{sfn|Capri Sun Inc.|1991}} continuing after Kraft's purchase in September;{{sfn|Grocery Specials|2002}} a 2009 ''[[CNN Money]]'' article noted Kraft as the distributor there.{{sfn|Feldman|2009}} {{as of|2022}}, Kraft licenses the Capri Sun brand in the United States, Canada, and Puerto Rico.{{sfn|Food Engineering|2022}}
In January 2007, a Florida woman, backed by the [[Center for Science in the Public Interest]], sued Kraft for deceptive packaging, alleging that its usage of [[high-fructose corn syrup]] (HFCS) made its claimed "all-natural" status inaccurate. Kraft announced a day later that they would cease labeling Capri Sun that way as part of a planned reformulation and repackaging, replacing the words with "no artificial colors, flavors, or preservatives".{{sfnm|''Ledger''|2007|Salisbury|2007|2p=B9}} In 2015, facing declining sales, Kraft switched the main Capri Sun line from HFCS to sugar and switched the Roarin' Waters flavored water brand from HFCS and [[sucralose]] to sugar and [[Stevia]].{{sfn|AP|2015}} In January 2023, a [[class action]] was filed disputing the new tagline in light of Capri Sun apple juice's use of [[citric acid]].{{Sfn|Kim|2023}}
In 2017, Capri Sun GmbH sued [[American Beverage]], claiming that the company's use of pouches to market [[SunnyD]] constituted trademark infringement. The U.S. District Judge, [[Paul A. Engelmayer]], found conflicting evidence as to whether the pouch design was regularly associated with Capri Sun by consumers, with Capri Sun GmbH asserting the notion and American Beverage disputing it. Capri Sun GmbH has sued other companies for infringement on the design in the past, securing a $650,000 licensing fee from [[Faribault Foods]] in one such lawsuit. {{As of|2022}}, the case was scheduled for a jury trial.<ref>{{harvnb|Karpan|2022}}, citing {{harvnb|''Capri Sun GmbH''|2022b}}.</ref>
In the 2020s, Capri Sun has been noted for its marketing to parents, still in the hope that they would give the drink to their children. In 2020, Kraft used the Granite City plant to manufacture pouches of [[Water purification|filtered water]] labelled "we're sorry it's not juice", donating 5&nbsp;million to schools in the Granite City area and [[Chicagoland]].{{Sfnm|Hollan|2020|Pletsch|2020}} The accompanying ad campaign, according to ''[[Ad Age]]'', was targeted towards parents in the area who were concerned about [[COVID-19 pandemic]] safety restrictions shutting down water fountains.{{Sfn|Diaz|2020}} In 2022, the company released an advertisement more directly targeted at parents, starring a character modeled after the male leads of [[romance novel]]s designed to disinterest children, before changing tack to pitch Capri Sun.{{Sfn|Nelson|2022}}
=== Europe, Africa, and Asia ===
Capri-Sun established a factory in Nigeria in 1980.{{sfn|Canadean|2015|p=9}} {{As of|2023}}, Capri-Sun is the most popular fruit juice drink among children in Nigeria, where it is licensed by [[Chi Limited]], a [[Coca-Cola Company]] subsidiary.{{sfnm|Canadean|2016|1p=68|Ayodeji|2020|Ekugo|2022}}
[[File:Capri-Sonne-Werk Eppelheim.jpg|thumb|The Capri-Sun factory in [[Eppelheim]], Germany{{sfn|Widdrat|2022}}|alt=A mostly white large building styled after a crate of Capri-Sun: It has blue towers at two corners with "Capri-Sun" on both outer sides at their peaks; midway along both visible sides, there is an image of an Orange-flavor Capri-Sun pouch.]]After initial poor sales under [[RHM Foods]], Coca-Cola Schweppes Beverages took over production of Capri-Sun in the United Kingdom in 1994.{{sfnm|Meller|1993|Canadean|2015|p=9}} [[Coca-Cola Enterprises]], which bought Coca-Cola Schweppes in 1997,{{sfn|Bloomberg|1997}} began marketing the drink in France in 2007.{{sfn|Laemmel|2018}} {{as of|2014}}, Capri-Sun is marketed in France, Ireland, the Netherlands, and the United Kingdom by [[Coca-Cola Europacific Partners]] (CCEP), successor to Coca-Cola Enterprises.{{sfn|Bouckley|2014}} In Ukraine, {{as of|2015|lc=yes}} it is marketed by {{ill|Rosinka|uk|Росинка}}.{{sfnm|BMI|2015b|1p=55|Interfax-Ukraine|2015}} In 2015, British retailer [[Tesco]] announced that it would stop selling Capri-Sun, as part of an initiative to replace drinks that contain added sugars; ''[[The Guardian]]'' characterized the move as an unprecedented action against a branded sugary drink supplier like CCEP.{{Sfn|Collinson|2015}} In France, 213&nbsp;million pouches were sold in 2016, a 24% increase from the previous year.{{sfn|Laemmel|2018}} Sales increased another 20% the next year, to 250&nbsp;million.{{sfn|Fauroux|2018}}
[[File:Capri-Sun China headquarters (20220418131317).jpg|thumb|The Capri-Sun factory in the [[Beijing Yanqi Economic Development Area]]|left]]
Capri-Sun products first became available in China in 2005, but did not spread beyond the [[Beijing]] area until 2015, when [[Reignwood Group]] partnered with Capri-Sun to expand nationwide. Their factory in the [[Beijing Yanqi Economic Development Area]] has a capacity of 650&nbsp;million pouches per year.{{sfnm|Arthur|2015|Zhu|2016}} According to ''[[China Daily]]'', Capri-Sun sold 80 million pouches in China in 2015.{{sfn|Zhu|2016}} [[Agthia Group]] began producing Capri-Sun in the United Arab Emirates in 2009, selling also to other countries including Kuwait.{{sfnm|BMI|2010|1p=23|BMI|2015a|2p=70}} They discontinued the brand 2020.{{sfn|''Caterer''|2021}}
SiSi-Werke attempted to secure trademarks for eight of its pouch designs in the [[European Union]]; the [[European Court of Justice]], which has consistently rejected trademarks based on product shape, turned the request down in 2006.{{Sfn|Schafft|Arnold|2006|pp=373–374}} On 21 February 2017, SiSi-Werke announced that it would be renaming ''Capri-Sonne'' to ''Capri-Sun'' in Germany, the last country to retain the original name. The brand faced some criticism for the change, some of it lighthearted in tone; it did not rule out reintroducing the name at a later date.{{Sfn|''Spiegel''|2017}}
== Products ==
A Capri-Sun executive told ''China Daily'' in 2016 that they produce 27 flavors worldwide.{{sfn|Zhu|2016}} The best-known flavor globally is Orange.{{sfn|AFP|2009}} In the United States, an initial roster of Orange, Apple, Lemonade, and Fruit Punch{{sfn|Lazarus|1982b}} has expanded to include Mountain Cooler,{{refn|group=fl|Apple and raspberry{{sfn|Eschman|2016}}}} Strawberry Kiwi, Wild Cherry, Pacific Cooler,{{refn|group=fl|Apple, cherry, pineapple, and grape{{sfn|Eschman|2016}}}} Tropical Punch,{{refn|group=fl|Strawberry, orange, pineapple, lemon, and lime, among other flavors{{sfn|Eschman|2016}}}} and Grape Geyser.{{sfnm|Eschman|2016|Mather|2022}} Options vary by country: In France {{as of|2017|lc=yes}}, for instance, the only flavors in the main line are Classic (orange) and Red Multifruit{{refn|group=fl|Apple, blackcurrant, and cherry{{sfn|J.Be.|2017}}}} and Yellow Multifruit{{refn|group=fl|Apple, banana, and passionfruit{{sfn|J.Be.|2017}}}} [[organic food|organic]] ("{{lang|fr|[[wikt:bio#French|Bio]]}}") flavors;{{sfnm|Leboulenger|2016|J.Be.|2017}} Orange, Tropical, Blackcurrant, and Cherry are sold in the United Kingdom {{as of|2022|lc=yes}};{{sfn|Leonard-Bedwell|2022}} and {{as of|2015|lc=yes}} the Chinese market has Orange, White Grape, Pear, and Peach Apple.{{sfn|Arthur|2015}} Flavor profile varies as well: German fruit flavors are riper than French ones. Flavors in China, Mexico, and the United Arab Emirates are sweeter than those used in Europe, which Capri-Sun says is to cater to local tastes; likewise, Hungarian cherry flavors are more sour than elsewhere.{{sfnm|Doll|2009|Bouckley|2013a|Arthur|2015}}
<div class=floatright style="border:1px gray solid;border-radius:10px;padding:0 1em;">
'''Flavor notes'''
{{reflist|group=fl}}
</div>
In addition to the main line of fruit-juice-based beverages, American Capri Sun products have included a 100% juice variant;{{sfn|Salisbury|2007|p=16B}} and Roarin' Waters, a line of [[flavored water]]s.{{sfnm|Painter|2006|Lileks|2006}} The United Kingdom has its own flavored water line, Fruity Water,{{sfn|Selwood|2016}} as well as [[squash (drink)|squash]] (concentrated syrup).{{sfn|Dawson|2021}} Fruit Crush, another fruit–and–water beverage, is sold in France in Apple Strawberry and Tropical flavors.{{sfnm|Leboulenger|2016|J.Be.|2018}}
[[File:Capri Sun pouch standing.jpg|thumb|upright|left|A Capri Sun<!--U.S.--> Doy-N-Pak pouch standing upright|alt=See caption.]]
Capri-Sun drinks are [[Canning|canned]] in laminate vacuum pouches.{{Sfn|Gibbs|Steele|2018|p=163}} In 2021, a [[TikTok]] video went viral after a father discovered mold in his daughter's Capri Sun through the package's clear bottom; Capri Sun stated that finding contaminants is the purpose of the clear bottom,{{Sfn|Tolentino|2021}} that the mold is naturally occurring, and that testing of the packaging showed that it was not sealed properly. A year later, a recall was announced on over 5,000 Capri Sun Wild Cherry pouches after it was discovered that some were contaminated with cleaning supplies.{{Sfnm|Lopes|2022|Onque|2022}} Capri Sun also faced criticism in the United Kingdom for introducing [[paper straw]]s to its pouches, a move it said was environmentally friendly; consumers complained about the straw's inability to pierce the pouch in opening the drink, as well as the still-existing plastic wrapping on the straw, which Capri-Sun said was required under British law.{{Sfn|''Daily Telegraph''|2021}}
In addition to the well-known Doy-N-Pak pouch, Capri-Sun comes in other packaging in various markets, including a resealable pouch with safety cap used on some products.{{sfnm|Arthur|2015|Cronin|2019}} The squash lines are sold in one-liter plastic bottles.{{sfn|Dawson|2021}}
A 2009 comparison of various flavored drinks published by the [[Harvard T.H. Chan School of Public Health]] classified Capri Sun Juice Drink Strawberry Kiwi, along with all of the other surveyed fruit punch and fruit juice drinks, in the red (least healthy) tier. Drinks in the red tier, which had a classification requirement of more than 12&nbsp;grams (2.9&nbsp;teaspoons) of sugar per 12&nbsp;ounces (.35L), were advised to be consumed only "sparingly and infrequently". At 34&nbsp;grams (8.1&nbsp;tsp) of sugar, the drink's sugar content was the lowest in the category. Capri Sun Sport Sports Drink Lemon Lime, an energy drink with 20&nbsp;grams (4.8&nbsp;tsp) of sugar per 12&nbsp;ounces, was also placed in the red tier.{{Sfnm|''Nutrition Source''|2012|Ammeson|2016}} In 2022, Capri Sun lowered its sugar content from 14&nbsp;grams to 8 by adding [[monk fruit]] concentrate to the ingredient list.{{sfn|Shure|2022}}
== Reception and impact ==
A 2022 review of fruit punch drinks in the ''[[Marin Independent Journal]]'' gave Capri Sun All Natural Fruit Punch two stars, noting its lower sugar content compared to other listed sugary drinks but criticizing its taste as "watery" and non-evocative of the fruits depicted on the label.{{Sfn|Thym|2022}} A 2017 review of "your kids' lunch box favorites" by [[Brooke Jackson-Glidden]] in the ''[[Statesman Journal]]'' noted the Capri Sun Strawberry Kiwi's 13&nbsp;grams of sugar, praising its moderately sweet taste and small size. The paper's "resident intern", Young Cooper, commented that it was "definitely not the best flavor of Capri Sun."{{Sfn|Jackson-Glidden|2017}} Marnie Shure of ''[[The Takeout (website)|The Takeout]]'', reviewing Capri Sun fruit punch after the switch to monk fruit, wrote that the sweetness had now become the primary flavor, rather than notes of actual fruit as before, and assessed a perhaps 5% increase in tartness, but complimented the lack of aftertaste she associated with most sweeteners.{{sfn|Shure|2022}} Chad Eschman of ''Vinepair'' reviewed Capri Sun flavors as they relate to creating [[cocktail|mixers]]; reviews included positively rating the combination of [[gin]] and Pacific Cooler as tasting like a large white gummy bear and negatively rating the combination of [[tequila]] and Tropical Cooler as "we've made a huge mistake".{{Sfn|Eschman|2016}}
Roarin' Waters faced early criticism for its sugariness and lack of juice.{{sfnm|Painter|2006|Lileks|2006}} [[Gannett News Service]]'s Kim Painter characterized it as "a reduced-calorie fruit drink, apparently made for children who expect all drinks, even water, to be sweet",{{sfn|Painter|2006|p=B2}} while [[James Lileks]] of the Minneapolis ''[[Star Tribune]]'' wrote that his daughter thought it tasted like [[Easy Mac]].{{sfn|Lileks|2006}}
=== In media ===
{{quote box|width=25%
|"Go ahead, stick the straw, stick the straw in the Capri-Sun."
[{{lang|fr|Vas-y plante la paille, plante la paille dans l'Capri-Sun.}}]
|author=BoyBandit
|source="CAPRI-SUN"<ref>{{harvnb|BoyBandit|2017}}, as quoted in {{harvnb|Laemmel|2018}} & {{harvnb|Fauroux|2018}}.</ref>}}
A number of [[French rap]] artists, including [[Jul (rapper)|Jul]] and [[Timal]], have referenced Capri Sun in their songs. Rappers BoyBandit and Edinho have both written songs called "CAPRI-SUN".{{sfn|Fauroux|2018}} Nicolas Santolaria of ''[[Le Monde]]'' in November 2020 described Capri-Sun as "the new ostentatious elixir of French rappers and gangsters".<ref>{{harvnb|Santolaria|2020}}. {{lang-fr|"le nouvel élixir ostentatoire des rappeurs et des gangsters français".}}</ref> Humorist Alexandre Majirus connected the trend to a broader phenomenon of [[culture of the 1990s|1990s]] nostalgia in rap.{{sfn|Laemmel|2018}} A Coca-Cola France representative told ''[[Slate.fr]]'' that they were not working with the rappers and neither supported nor opposed the trend.<ref>{{harvnb|Laemmel|2018}}. {{lang-fr|{{" '}}Nous n'avons pas de communication voulue par rapport aux rappeurs. On n'est pas pour, on n'est pas contre{{' "}}.}}</ref> [[Naps (rapper)|Naps]]'s "{{lang|fr|À part ça}}" (2017) originally had a line associating the brand with drug use, which Capri-Sun had removed.{{sfn|Laemmel|2018}}
=== Public perception ===
A 2015 study in ''[[Public Health Nutrition]]'' on American parents' attitudes towards sugary drinks found that 36% of surveyed parents with children between the ages of 2 and 17 rated Capri Sun as "somewhat" or "very healthy", with 48% saying that they gave the drink to their children in that age. Black and Hispanic parents were significantly more likely to rate Capri Sun as healthy than white parents, and the rating was higher than sugary fruit drinks as a category, which only 30% of parents gave the same rating. Regarding Roarin' Waters, 39% rated the same, but only 16% said that they give their children the drink. Hispanic parents were significantly more likely than white parents to rate the product as healthy, although black parents were not. Roarin' Waters was one of a few products to be rated as less healthy than its category overall; 48% rated flavored water drinks as healthy. The study concluded that those parents may have selected Capri Sun Roarin' Waters because they consider it a healthier option.{{Sfn|Munsell|Harris|Sarda|Schwartz|2015|pp=51–52}}
A 2013 online poll from [[Foodwatch]], a European consumer protection group, resulted in Capri-Sun receiving a "Golden Windbag" award for perceived deceptive advertising to children. Capri-Sun denied that its advertising was targeted towards children.{{Sfn|''Local''|2013}}
In 2015, author Josephine Lébard noted Capri-Sun's popularity, along with that of [[SunnyD]], in [[Clichy-sous-Bois]], a [[banlieue]] near Paris{{sfn|Lebard|2015}}—indicative of the drink's broad popularity in poorer areas in France.<ref>{{harvnb|Laemmel|2018}}. "It's an open secret according to a former member of Coca-Cola's sales department: Sales of Capri-Sun are exploding in poor areas; elsewhere, they sometimes come up empty." {{lang-fr|"C'est un secret de Polichinelle pour un ancien membre du service commercial de Coca-Cola: les ventes de Capri-Sun explosent dans les quartiers pauvres; ailleurs, il fait parfois chou blanc."}}</ref> A representative of Coca-Cola France told ''Slate.fr'' in 2018 that 87% of families with children under 15 recognized the Capri-Sun brand.{{sfn|Laemmel|2018}} A report from the [[Rudd Center for Food Policy and Health]] found that the average black child in the United States between the ages of 6 and 11 viewed an ad for Capri-Sun 21 times in 2018; for a white child in the same age group, that number was 11.{{Sfn|Jacobs|2019b}}
A 2022 Morning Consult survey of [[Generation Z in the United States|American Generation Z]] adults ranked Capri Sun in 17th place out of over 4,000 on a list of their most favored brands, with 77% rating the brand favorably.{{sfn|Morning Consult|2022|pp=1–2, 5}} Capri Sun was also one of the brands with the largest differential between Gen Z and older peers; the brand's favorability rating with Gen Z was 16 percentage points higher than the U.S. adult population at large, 19th highest in the brands surveyed, and 7 percentage points higher than the [[Millennials|Millennial]] respondents, for 16th place.{{sfn|Morning Consult|2022|pp=6–7}}
== Notes ==
{{notelist}}
== References ==
=== Citations ===
{{reflist|20em}}
=== Sources ===
====Academic sources====
{{refbegin}}
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* {{Cite book |last1=Gibbs |first1=Marley |title=Post Harvest Technology of Horticultural Crops |last2=Steele |first2=Pablo |date=November 16, 2018 |publisher=[[EDTECH]] |isbn=9781839471933 |pages=163}}
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{{refend}}
====News coverage====
{{refbegin|30em}}
* <!--1978-->{{Cite news |last=Maeder |first=Jay |date=25 December 1978 |title=Ali not soft on new drink, old money |page=2-A |work=[[The Miami Herald]] |department=Jay Maeder's People |url=https://www.newspapers.com/clip/117487734/ali-not-soft-on-new-drink-old-money/ |access-date=29 January 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |last=Camilli |first=Doug |date=28 December 1978 |title=Proxmire mocks $219,592 U.S. grant to teach U.S. college kids to watch TV |page=46 |work=[[The Gazette (Montreal)|The Gazette]] |department=Names in the News |location=Montreal, Que., Canada |url=https://www.newspapers.com/clip/117487522/proxmire-mocks-219592-us-grant-to/ |access-date=29 January 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--1979-->{{Cite news |last=Gump |first=Debbie |date=October 12, 1979 |title=Is new fruit drink really 'natural'? |page=8B |work=[[Tucson Citizen]] |agency=[[Gannett News Service]] |url=https://www.newspapers.com/clip/117479563/capri-sun-sells-well-is-new-fruit/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--1982-->{{Cite news |last=Lazarus |first=George |date=March 8, 1982a |title=Shasta to shoot for moon with Capri Sun |page=6-5 |work=[[Chicago Tribune]] |url=https://www.newspapers.com/clip/117477297/shasta-to-shoot-for-moon-with-capri-sun/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |last=Hodgell |first=Janet |date=March 29, 1982 |title=Fruit drink in a pouch comes to McAllen |page=7A |work=[[The Monitor (Texas)|The Monitor]] |location=McAllen, Texas, U.S. |url=https://www.newspapers.com/clip/117478408/fruit-drink-in-a-pouch-comes-to-mcallen/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |last=Shirley |first=Kathy |date=4 April 1982 |title=Now it's Poke-A-Pouch |page=G-1 |work=[[Tulsa World]] |url=https://www.newspapers.com/clip/117486473/now-its-poke-a-pouch/ |access-date=29 January 2023}}{{cbignore}}
* {{Cite news |last=Lazarus |first=George |date=June 3, 1982b |title=Capri Sun blazing in the fruit drink market |page={{not a typo|2-6}} |work=[[Chicago Tribune]] |url=https://www.newspapers.com/clip/117476905/capri-sun-blazing-in-the-fruit-drink/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--1984-->{{Cite news |last=Greenberg |first=Herb |date=January 15, 1984 |title=Quiet success of Consolidated Food |pages=((7{{hyphen}}1, 7{{hyphen}}3)) |work=[[Chicago Tribune]] |url=https://www.newspapers.com/clip/117480023/start-next/ |access-date=January 28, 2023 |via=[[Newspapers.com]] |authorlink=Herb Greenberg}}{{cbignore}}
* <!--1985-->{{Cite news |last=<!--none stated--> |date=8 November 1985 |title=Hayward-based Shasta sold to Florida company |page=C-1 |work=[[The Tribune (Oakland)|The Tribune]] |location=Oakland, Calif., U.S. |url=https://www.newspapers.com/clip/117537230/hayward-based-shasta-sold-to-florida/ |access-date=29 January 2023 |ref={{harvid|Tribune|1985}}{{cbignore}} |via=[[Newspapers.com]]}}
* <!--1987-->{{Cite news |last=Coyle |first=Wanda |date=April 8, 1987 |title=Capri Sun owners open plant, give praise to local work force |page=F1 |work=[[The Fresno Bee]] |url=https://www.newspapers.com/clip/117477061/capri-sun-owners-open-plant-give/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--1988-->{{Cite news |last=Sugarman |first=Carole |date=20 July 1988 |title=Bewildered over beverages |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/archive/lifestyle/food/1988/07/20/bewildered-over-beverages/6e745d15-9afa-41ed-ad47-e895db42a7be/ |url-access=<!--Post archives aren't paywalled--> |access-date=30 January 2023 |id={{PQ|307032919}}}}
* <!--1991-->{{Cite news |last=Marinucci |first=Carla |author-link=Carla Marinucci |date=1 July 1991 |title=Selling by word of little mouths |pages=B-1, B-5 |work=[[San Francisco Examiner]] |url=https://www.newspapers.com/clip/117709515/selling-by-word-of-little-mouths-next/ |access-date=1 February 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |date=20 December 1991 |title=KGF completes Capri deal |page=B1 |work=[[The Daily Times (Mamaroneck)|The Daily Times]] |publisher=[[Gannett]] |department=Business Beat |location=Mamaroneck, N.Y., U.S. |url=https://www.newspapers.com/clip/117736177/kgf-completes-capri-deal/ |access-date=1 February 2023 |ref={{harvid|Daily Times|1991}}{{cbignore}} |via=[[Newspapers.com]]}}
* {{Cite news |last=Lazarus |first=George |date=1991-12-20 |title=Capri Sun bright offering for Kraft |work=[[Chicago Tribune]] |url=https://www.chicagotribune.com/news/ct-xpm-1991-12-20-9104240166-story.html |url-status=live |url-access=limited |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20230202092604/https://www.chicagotribune.com/ |archive-date=2 February 2023}}
* <!--1995-->{{cite news |last1=Collins |first1=Glenn |title=Blending Kraft and General Foods |url=https://www.nytimes.com/1995/01/05/business/blending-kraft-and-general-foods.html |access-date=15 March 2023 |work=[[The New York Times]] |date=5 January 1995 |url-access=limited |id={{PQ|430014469}}}}
* <!--1997-->{{cite news |ref={{harvid|Bloomberg|1997}} |title=European clearance for Coke Enterprises |url=https://www.nytimes.com/1997/02/25/business/european-clearance-for-coke-enterprises.html |access-date=1 March 2023 |work=[[The New York Times]] |agency=[[Bloomberg News]] |date=25 February 1997 |url-access=limited |id={{PQ|2237350193}}}}
* <!--1998-->{{Cite news |last=Boyer |first=Mike |date=25 January 1998 |title=World gets a taste of Cincinnati daily |page=[https://www.newspapers.com/clip/33022291/the-cincinnati-enquirer/ E2] |work=[[The Cincinnati Enquirer]] |url=https://www.newspapers.com/clip/33022220/the-cincinnati-enquirer/ |access-date=29 January 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |last=Taylor |first=Louise |date=14 September 1998 |title=Erlanger plant cooks up some Wild flavorings |at=BusinessMonday, pp.&nbsp;12–13 |work=[[Lexington Herald-Leader]] |url=https://www.newspapers.com/clip/117485251/erlanger-plant-cooks-up-some-wild/ |access-date=29 January 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--2000-->{{cite news |first1=Eduardo |last1=Patrón |title=Lanza Kraft bebida frutal 'Capri Sun' |trans-title=Kraft launches fruit drink "Capri Sun" |work=[[Reforma]] |date=2000-02-13 |location=Mexico City |page=1 |language=es |id={{PQ|310462945}} }}
* {{cite news |last1=Zapata |first1=Claudia |title=Después de que 1999 represento uno de los mejores años en la última década, con ventas que ascendieron a 300 millones de dólares, Kraft Foods Mexico inicia el nuevo milenio rompiendo barreras, al entrar a una nueva categoría: bebidas listas para tomarse. |trans-title=After 1999 represented one of the best years in the last decade, with sales that amounted to 300 million dollars, Kraft Foods Mexico begins the new millennium breaking down barriers, entering a new category: ready-to-drink beverages. |work=[[El Norte (Monterrey)|El Norte]] |date=2000-02-28 |location=Monterrey, Mexico |page=7 |language=es |id={{PQ|316089015}}}}<!-- The actual title used by PQ, "Deleitara Kraft con sus bebidas", seems, well, sus; and translating it is complicated by PQ deciding that actually accents aren't important. So using the first sentence of the article (accents restored) instead. -->
* <!--2002-->{{Cite news |last=McDonough |first=Susan |date=7 July 2002 |title=The biz is fizz: Hayward-based Shasta Cola climbing soda mountain one flavor at a time |pages=Business-1 – Business-2 |work=[[Oakland Tribune]] |url=https://www.newspapers.com/clip/117738015/hayward-based-shasta-cola-climbing-soda/ |access-date=1 February 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--2006-->{{Cite news |last1=Callahan |first1=Patricia |author-link=Patricia Callahan |last2=Manier |first2=Jeremy |last3=Alexander |first3=Delroy |date=January 29, 2006 |title=Where there's smoke, there might be food research, too |page=5-4 |work=[[Chicago Tribune]] |url=https://www.newspapers.com/clip/117488415/chicago-tribune/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |last=Painter |first=Kim |date=18 April 2006 |title=Americans thirst for bottled water |pages=B1–B2 |work=[[The Daily Journal (New Jersey)|The Daily Journal]] |agency=[[Gannett News Service]] |location=Vineland, N.J., U.S. |url=https://www.newspapers.com/clip/117755681/americans-thirst-for-bottled-water/ |access-date=1 February 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--2007-->{{Cite news |last=<!--none stated--> |date=2007-01-09 |title=Capri Sun maker faces lawsuit |work=[[The Ledger]] |location=Lakeland, Fla., U.S. |publisher=[[Gannett]] |url=https://www.theledger.com/story/news/2007/01/09/capri-sun-maker-faces-lawsuit/25841515007/ |url-status=live |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20230202092600/https://www.theledger.com/story/news/2007/01/09/capri-sun-maker-faces-lawsuit/25841515007/ |archive-date=2 February 2023 |ref={{harvid|Ledger|2007}}}}
* {{Cite news |last=Salisbury |first=Susan |date=9 January 2007 |title=Kraft to relabel Capri Sun packages. |pages=9B, 16B |work=[[The Palm Beach Post]] |url=https://www.newspapers.com/clip/117751678/kraft-to-relabel-capri-sun-packages/ |access-date=1 February 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--2009-->{{Cite news |last=Doll |first=Nicholas |date=2009-01-18 |title=Getränke: Capri-Sonne—Das Wunder aus der Tüte wird 40 |language=de |trans-title=Capri-Sonne—The wonder in a bag turns 40 |work=[[Die Welt]] |place=Berlin |url=https://www.welt.de/wirtschaft/article3047374/Capri-Sonne-Das-Wunder-aus-der-Tuete-wird-40.html |url-status=live |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217015730/https://www.welt.de/wirtschaft/article3047374/Capri-Sonne-Das-Wunder-aus-der-Tuete-wird-40.html |archive-date=17 February 2023}}
* {{Cite news |last=Feldman |first=Loren |date=2009-03-25 |title=Garbage mogul: TerraCycle's plan to make millions from trash |work=[[CNN Money]] |url=https://money.cnn.com/2009/03/24/smallbusiness/trash_talker_terracycle.fsb/index.htm |url-status=live |access-date=19 February 2023 |archive-url=https://web.archive.org/web/20210416015240/https://money.cnn.com/2009/03/24/smallbusiness/trash_talker_terracycle.fsb/index.htm |archive-date=16 April 2021}}
* {{Cite news |last=<!--none stated--> |date=2009-05-26 |title=Getränke: Verbraucherschützer warnen vor Capri-Sonne |language=de |trans-title=Consumer advocates warn of Capri-Sonne |work=[[Die Welt]] |place=Berlin |agency=[[Agence France-Presse]] |url=https://www.welt.de/wirtschaft/article3804407/Verbraucherschuetzer-warnen-vor-Capri-Sonne.html |url-status=live |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217015728/https://www.welt.de/wirtschaft/article3804407/Verbraucherschuetzer-warnen-vor-Capri-Sonne.html |archive-date=17 February 2023 |ref={{harvid|AFP|2009}}}}
* <!--2012-->{{cite news |last1=Rushe |first1=Dominic |title=Kraft spins off snacks business into new Mondelez International company |url=https://www.theguardian.com/business/2012/mar/21/kraft-new-company-mondelez-international |access-date=15 March 2023 |work=[[The Guardian]] |date=21 March 2012}}
* <!--2013-->{{Cite news |date=May 16, 2013 |title=Capri-Sun drink wins false advertising award |work=[[The Local]] |location=Germany |url=https://www.thelocal.de/20130516/49749 |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230129023222/https://www.thelocal.de/20130516/49749 |archive-date=29 January 2023 |ref={{SfnRef|''Local''|2013}}}}
* <!--2015-->{{Cite news |last=<!--none stated--> |date=2015-02-10 |title=Kraft's Capri Sun to drop high-fructose corn syrup |language=en |publisher=[[Associated Press]] |url=https://apnews.com/article/a2951bed76dc401f9fc2981c5edcfe79 |url-status=live |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20230202092600/https://apnews.com/article/a2951bed76dc401f9fc2981c5edcfe79 |archive-date=2 February 2023 |ref={{harvid|AP|2015}}}}
* {{Cite news |date=2015-03-24 |title=Drinks producer Rosinka operated with a loss of UAH 143.6 million |script-title=ru:Производитель напитков "Росинка" сработал с убытком в 143,6 млн грн |language=ru-UA |work=[[DELO]] |agency=[[Interfax-Ukraine]] |url=https://delo.ua/business/proizvoditel-napitkov-rosinka-srabotal-s-ubytkom-v-1436-mln-293384/ |url-status=live |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217042528/https://delo.ua/business/proizvoditel-napitkov-rosinka-srabotal-s-ubytkom-v-1436-mln-293384/ |archive-date=17 February 2023 |ref={{harvid|Interfax-Ukraine|2015}}}}
* {{Cite news |last=Collinson |first=Patrick |date=28 July 2015 |title=Tesco to stop selling lunchbox-size sugary Ribena and Capri-Sun |work=[[The Guardian]] |place=London |url=https://www.theguardian.com/business/2015/jul/28/tesco-stop-selling-childrens-high-sugar-drinks-ribena-capri-sun |url-status=live |access-date=15 February 2023 |archive-url=https://web.archive.org/web/20230209221840/https://www.theguardian.com/business/2015/jul/28/tesco-stop-selling-childrens-high-sugar-drinks-ribena-capri-sun |archive-date=9 February 2023}}
* {{Cite news |last=Lebard |first=Joséphine |date=3 November 2015 |title=Comment j'ai pris 10 kilos à Clichy-sous-Bois |language=fr-FR |trans-title=How I gained 10 kilos in Clichy-sous-Bois |work=[[Slate.fr]] |url=https://www.slate.fr/story/109207/gastronomie-clichoise |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220529025039/http://www.slate.fr/story/109207/gastronomie-clichoise |archive-date=29 May 2022}}
* <!--2016-->{{Cite news |last=Shapiro |first=T. Rees |date=7 January 2016 |title=Capri Sun innovator gives $16 million to Marine Corps Scholarship Foundation |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/local/education/capri-sun-innovator-gives-16-million-to-marine-corps-scholarship-foundation/2016/01/06/af314d1a-b48f-11e5-9388-466021d971de_story.html |url-status=live |url-access=limited |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20191024002709/https://www.washingtonpost.com/local/education/capri-sun-innovator-gives-16-million-to-marine-corps-scholarship-foundation/2016/01/06/af314d1a-b48f-11e5-9388-466021d971de_story.html |archive-date=24 October 2019 |id={{PQ|1754476559}}}}
* {{cite news |last1=Zhu |first1=Wenqian |author1-mask=Zhu Wenqian |title=Capri Sun pouching profit by slaking kids' thirst |url=https://www.chinadaily.com.cn/business/2016-04/18/content_24618572.htm |access-date=22 February 2023 |work=[[China Daily]] |location=Beijing |date=2016-04-18 |language=en}}
* {{Cite news |last=Salewski |first=Christian |date=2016-07-10 |title=Durch Geld zum Sieg |trans-title=Through money to victory |work=[[Die Zeit]] |location=Hamburg |url=https://www.zeit.de/2016/27/capri-sonne-erfinder-hans-peter-wild |url-status=live |url-access=limited |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20230129203259/https://www.zeit.de/2016/27/capri-sonne-erfinder-hans-peter-wild |archive-date=29 January 2023}}
* {{Cite news |last=Ammeson |first=Jane |date=24 August 2016 |title=From the fruit belt to the Fruitbelt |page=B4 |work=[[The Herald-Palladium]] |location=St. Joseph, Mich., U.S. |url=https://www.newspapers.com/clip/117749332/from-the-fruit-belt-to-the-fruitbelt/ |access-date=1 February 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* {{Cite news |last=Leboulenger |first=Sylvie |date=10 November 2016 |title=Capri Sun s'engage auprès de SOS Villages d'Enfants France |language=fr |trans-title=Capri Sun makes a commitment to SOS Villages d'Enfants France |work=[[Libre Service Actualités]] |location=Antony, France |publisher=[[Infopro Digital]] |url=https://www.lsa-conso.fr/capri-sun-s-engage-aupres-de-sos-villages-d-enfants-france,248859 |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220709114626/http://www.lsa-conso.fr/capri-sun-s-engage-aupres-de-sos-villages-d-enfants-france,248859 |archive-date=9 July 2022}}
* <!--2017-->{{Cite news |last=Burfeind |first=Sophie |date=2017-02-22 |title=Capri-Sonne heißt nun "Capri-Sun" |language=de |trans-title=Consumers are outraged by "Capri-Sun" |work=[[Süddeutsche Zeitung]] |location=Munich |url=https://www.sueddeutsche.de/wirtschaft/namenswechsel-verbraucher-empoeren-sich-ueber-capri-sun-1.3390425 |url-status=live |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217082942/https://www.sueddeutsche.de/wirtschaft/namenswechsel-verbraucher-empoeren-sich-ueber-capri-sun-1.3390425 |archive-date=17 February 2023}}
* {{Cite news |last=<!--none stated--> |date=22 February 2017 |title=Capri-Sonne wird jetzt englisch |language=de |trans-title=Capri-Sonne is now becoming English |work=[[Der Spiegel]] |location=Hamburg |url=https://www.spiegel.de/wirtschaft/unternehmen/capri-sonne-wird-jetzt-capri-sun-a-1135704.html |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20230129184542/https://www.spiegel.de/wirtschaft/unternehmen/capri-sonne-wird-jetzt-capri-sun-a-1135704.html |archive-date=29 January 2023 |ref={{harvid|Spiegel|2017}}}}
* <!--2018-->{{Cite news |last=Laemmel |first=Christine |date=16 April 2018 |title=Le Capri-Sun, boisson favorite des rappeurs français (et de leurs jeunes fans) |language=fr-FR |trans-title=Capri-Sun, favorite drink of French rappers (and their young fans) |work=[[Slate.fr]] |url=https://www.slate.fr/story/160411/alimentation-culture-boisson-capri-sun-rap-francais-marketing |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220913181637/https://www.slate.fr/story/160411/alimentation-culture-boisson-capri-sun-rap-francais-marketing |archive-date=13 September 2022}}
* {{Cite news |last=Fauroux |first=Virginie |date=9 June 2018 |title=Les nutritionnistes alertent sur le Capri-Sun, la boisson redevenue tendance grâce au rap |language=fr |trans-title=Nutritionists raise the alarm about Capri-Sun, the drink becoming trendy again thanks to rap |work=[[La Chaîne Info]] |url=https://www.tf1info.fr/nutrition/capri-sun-coca-cola-nutritionnistes-alertent-sur-le-capri-sun-la-boisson-redevenue-tendance-grace-au-rap-jul-edinho-boyles-2089375.html |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20221230073856/https://www.tf1info.fr/nutrition/capri-sun-coca-cola-nutritionnistes-alertent-sur-le-capri-sun-la-boisson-redevenue-tendance-grace-au-rap-jul-edinho-boyles-2089375.html |archive-date=30 December 2022}}
* <!--2019-->{{Cite news |last=Dyson |first=Tauren |date=2019-03-15 |title=Beverage companies use tobacco strategies to snag young customers |language=en |publisher=[[United Press International]] |url=https://www.upi.com/Health_News/2019/03/15/Beverage-companies-use-tobacco-strategies-to-snag-young-customers/6101552657629/ |url-status=live |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20220506195852/https://www.upi.com/Health_News/2019/03/15/Beverage-companies-use-tobacco-strategies-to-snag-young-customers/6101552657629/ |archive-date=6 May 2022}}<!--
* {{Cite news |last=Terpitz |first=Catherine |date=2019-11-08 |title=Hans-Peter Wild: Plastikhalm-Verbot setzt Capri-Sun-Unternehmer unter Zugzwang |language=de |trans-title=Plastic straw ban puts Capri Sun entrepreneurs under pressure |work=[[Handelsblatt]] |location=Düsseldorf, NRW, Germany |url=https://www.handelsblatt.com/unternehmen/mittelstand/familienunternehmer/hans-peter-wild-plastikhalm-verbot-setzt-capri-sun-unternehmer-unter-zugzwang/25200308.html |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20230129221904/https://www.handelsblatt.com/unternehmen/mittelstand/familienunternehmer/hans-peter-wild-plastikhalm-verbot-setzt-capri-sun-unternehmer-unter-zugzwang/25200308.html |archive-date=29 January 2023}}-->
* {{Cite news |last=Jacobs |first=Andrew |author-link=Andrew Jacobs (journalist) |date=March 14, 2019a |title=How Big Tobacco hooked children on sugary drinks |work=[[The New York Times]] |url=https://www.nytimes.com/2019/03/14/health/big-tobacco-kool-aid-sugar-obesity.html |url-status=live |url-access=limited |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20230203151138/https://www.nytimes.com/2019/03/14/health/big-tobacco-kool-aid-sugar-obesity.html |archive-date=2023-02-03 |id={{PQ|2191165985}}}}
* {{Cite news |last=Jacobs |first=Andrew |author-link=Andrew Jacobs (journalist) |date=October 22, 2019b |title=How children get hooked on sugary drinks |work=[[The New York Times]] |url=https://www.nytimes.com/2019/10/22/health/drinks-sugar-children.html |url-status=live |url-access=limited |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230129031958/https://www.nytimes.com/2019/10/22/health/drinks-sugar-children.html |archive-date=29 January 2023 |id={{PQ|2307452896}}}}
* <!--2020-->{{Cite news |last=Diaz |first=Ann-Christine |date=21 August 2020 |title=Capri Sun 'pranks' schoolkids with water in Greg Hahn's first work out of mischief |work=[[Ad Age]] |url=https://adage.com/creativity/work/capri-sun-pranks-school-kids-water-greg-hahns-first-work-out-mischief/2275491 |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20220120090955/https://adage.com/creativity/work/capri-sun-pranks-school-kids-water-greg-hahns-first-work-out-mischief/2275491 |archive-date=20 January 2022}}
* {{Cite news |last=Hollan |first=Michael |date=August 30, 2020 |title=Capri Sun donates water to schools, apologizes to kids that it's not juice |work=[[Fox Business]] |url=https://www.foxbusiness.com/lifestyle/capri-sun-donates-water-apologizes-not-juice |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235727/https://www.foxbusiness.com/lifestyle/capri-sun-donates-water-apologizes-not-juice |archive-date=28 January 2023}}
* {{Cite news |last=Santolaria |first=Nicolas |date=2020-11-23 |title=Le Capri-Sun, boisson addictive passée des cours de récré au gangsta rap |trans-title=Capri-Sun, the addictive beverage that has gone from schoolyards to gangsta rap |work=[[Le Monde]] |location=Paris |url=https://www.lemonde.fr/m-perso/article/2020/11/23/le-capri-sun-boisson-addictive-passee-des-cours-de-recre-au-gangsta-rap_6060738_4497916.html |url-access=subscription |access-date=2023-01-24 |id={{PQ|2462612432}} |language=fr}}{{cbignore}}
* {{cite news |last1=Pletsch |first1=Tyler |title=Kraft Heinz providing water to schools |url=https://www.thetelegraph.com/insider/article/Kraft-Heinz-keeps-District-7-kids-hydrated-with-15821770.php |access-date=14 March 2023 |work=The Telegraph |date=21 December 2020 |location=Alton, Ill., U.S.}}
* <!--2021--> {{Cite news |last=<!--None stated--> |date=April 27, 2021 |title=Capri-Sun sucked into a shambles by eco-friendly paper straws |work=[[The Daily Telegraph]] |location=London |url=https://www.telegraph.co.uk/news/2021/04/27/capri-sun-faces-backlash-shambolic-eco-friendly-paper-straws/ |url-status=live |url-access=registration |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235726/https://www.telegraph.co.uk/news/2021/04/27/capri-sun-faces-backlash-shambolic-eco-friendly-paper-straws/ |archive-date=28 January 2023 |ref={{harvid|''Daily Telegraph''|2021}}}}
* {{Cite news |last=Tolentino |first=Daysia |date=1 August 2021 |title='The kids are drinking this': TikToker finds mold in unopened CapriSun pouch |work=[[The Daily Dot]] |url=https://www.dailydot.com/unclick/caprisun-pouch-mold-tiktok/ |url-status=live |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20211016131210/https://www.dailydot.com/unclick/caprisun-pouch-mold-tiktok/ |archive-date=16 October 2021}}
* <!--2022-->{{Cite news |last=Karpan |first=Andrew |date=April 1, 2022 |title=Capri Sun's pouches headed to a jury in TM saga |work=[[Law360]] |publisher=[[LexisNexis]] |url=https://www.law360.com/articles/1479768/capri-sun-s-pouches-headed-to-a-jury-in-tm-saga |url-access=registration |access-date=January 28, 2023}}{{cbignore}}
* {{Cite news |last=Lopes |first=Marina |date=16 August 2022 |title=Capri Sun drinks recalled after being mixed with cleaning solution |newspaper=[[The Washington Post]] |url=https://www.washingtonpost.com/world/2022/08/16/capri-sun-recall-kraft-heinz/ |url-status=live |url-access=limited |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20220925084130/https://www.washingtonpost.com/world/2022/08/16/capri-sun-recall-kraft-heinz/ |archive-date=25 September 2022 |id={{PQ|2702682782}}}}
* {{Cite news |last=Onque |first=Renée |date=17 August 2022 |title=Thousands of pouches of Capri Sun are recalled due to possible contamination with cleaning solution |work=[[CNBC]] |url=https://www.cnbc.com/2022/08/17/capri-sun-recall-pouches-possibly-contaminated-with-cleaning-solution.html |url-status=live |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20220906012842/https://www.cnbc.com/2022/08/17/capri-sun-recall-pouches-possibly-contaminated-with-cleaning-solution.html |archive-date=6 September 2022}}
* {{Cite news |last=Ekugo |first=Ngozi |date=11 December 2022 |title=The 6 largest Indian owned companies operating in Nigeria |work=[[Nairametrics]] |url=https://nairametrics.com/2022/12/11/the-6-largest-indian-owned-companies-operating-in-nigeria/ |url-status=live |access-date=9 February 2023 |archive-url=https://web.archive.org/web/20230209195210/https://nairametrics.com/2022/12/11/the-6-largest-indian-owned-companies-operating-in-nigeria/ |archive-date=9 February 2023}}
* {{cite news |last1=Widdrat |first1=Volker |title=Grünstreifen bei Capri Sun in Eppelheim muss weichen |trans-title=Green strips at Capri Sun in Eppelheim have to give way |url=https://www.schwetzinger-zeitung.de/orte/eppelheim_artikel,-eppelheim-gruenstreifen-bei-capri-sun-in-eppelheim-muss-weichen-_arid,2030485.html |access-date=22 February 2023 |work=Schwetzinger Zeitung |publisher=[[Mediengruppe Dr. Haas]] |date=16 December 2022 |archive-url=https://web.archive.org/web/20221216075148/https://www.schwetzinger-zeitung.de/orte/eppelheim_artikel,-eppelheim-gruenstreifen-bei-capri-sun-in-eppelheim-muss-weichen-_arid,2030485.html |archive-date=2022-12-16 |url-status=live |url-access=subscription |language=de}}
* <!--2023-->{{Cite news |last=Kim |first=Gina |date=4 January 2023 |title=Kraft Heinz sued over citric acid in Capri Sun sold as natural |work=[[Law360]] |publisher=[[LexisNexis]] |url=https://www.law360.com/articles/1561734/kraft-heinz-sued-over-citric-acid-in-capri-sun-sold-as-natural |url-access=registration |access-date=1 February 2023}}{{cbignore}}
{{refend}}
====Trade publications====
{{refbegin|30em}}
* <!--1993-->{{Cite magazine |last=Meller |first=Paul |date=1993-11-25 |title=CCSB stalks Capri's UK franchise |url=https://www.proquest.com/docview/215010592 |url-status=live |department=This Week |magazine=[[Marketing (British magazine)|Marketing]] |language=en |page=5 |id={{PQ|215010592}} |archive-url=https://web.archive.org/web/20230209213308/https://www.proquest.com/docview/215010592 |archive-date=9 February 2023 |access-date=9 February 2023}}
* <!--2010-->{{Cite report |title=Kuwait Food & Drink Report Q2 2010 |date=February 2010 |publisher=[[Business Monitor International]] |id={{PQ|189809603}} |ref={{harvid|BMI|2010}}}}
* <!--2013-->{{Cite news |last=Bouckley |first=Ben |date=2013-04-28 |year=2013a |title=$2bn brand Capri-Sun: Mexico offers 'enormous growth potential' |work=BeverageDaily |publisher=[[William Reed Ltd]] |url=https://www.beveragedaily.com/Article/2013/04/29/2bn-brand-Capri-Sun-Mexico-offers-enormous-growth-potential |url-status=live |url-access=limited |access-date=10 February 2023 |archive-url=https://web.archive.org/web/20220518224300/https://www.beveragedaily.com/Article/2013/04/29/2bn-brand-Capri-Sun-Mexico-offers-enormous-growth-potential |archive-date=18 May 2022}}
* {{Cite news |last=Bouckley |first=Ben |date=2013-04-29 |year=2013b |title=Capri-Sun: Mexico low sugar launches depend on consumer demand |work=BeverageDaily |publisher=[[William Reed Ltd]] |url=https://www.beveragedaily.com/Article/2013/04/30/Capri-Sun-Mexico-low-sugar-launches-depend-on-consumer-demand |url-status=live |url-access=limited |access-date=10 February 2023 |archive-url=https://web.archive.org/web/20220523045339/https://www.beveragedaily.com/Article/2013/04/30/Capri-Sun-Mexico-low-sugar-launches-depend-on-consumer-demand |archive-date=23 May 2022}}
* {{Cite magazine |last=Calamusa |first=Dennis |date=November 2013 |title=The 15 year RETROspective of the innovative flexible standup pouch |department=Industry Insights |magazine=Flexible Packaging |language=en |publisher=[[BNP Media]] |volume=15 |issue=10 |pages=26–32 |id={{PQ|1477757211}}}}
* <!--2014-->{{Cite news |last=Bouckley |first=Ben |date=2014-03-18 |title='We'd like to buy more brands like Capri Sun': Coca-Cola Enterprises CEO |work=BeverageDaily |publisher=[[William Reed Ltd]] |url=https://www.beveragedaily.com/Article/2014/03/18/We-d-like-to-buy-more-brands-like-Capri-Sun-Coca-Cola-Enterprises |url-status=live |url-access=limited |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20220815135740/https://www.beveragedaily.com/Article/2014/03/18/We-d-like-to-buy-more-brands-like-Capri-Sun-Coca-Cola-Enterprises |archive-date=15 August 2022}}
* <!--2015-->{{Cite report |title=Rudolf WILD GmbH & Co. KG: Ingredients—Company Profile & SWOT Report |date=2015-02-18 |publisher=[[Canadean Company Reports]] |id={{PQ|1813399946}} |ref={{harvid|Canadean|2015}}}}
* {{Cite report |title=United Arab Emirates Food & Drink Report Q3 2015 |date=April 2015a |publisher=[[BMI Research]] |id={{PQ|1680867911}} |ref={{harvid|BMI|2015a}}}}
* {{cite news |last1=Arthur |first1=Rachel |title=Beijing and beyond: Capri-Sun expands operations in China |url=https://www.beveragedaily.com/Article/2015/04/16/Capri-Sun-expands-operations-in-China-with-Reignwood-Group |access-date=22 February 2023 |work=BeverageDaily |publisher=[[William Reed Ltd]] |date=2015-04-16 |orig-date=15 April 2015 |url-access=limited}}
* {{Cite report |title=Ukraine Food & Drink Report Q3 2015 |date=June 2015b |publisher=[[BMI Research]] |id={{PQ|1686886808}} |ref={{harvid|BMI|2015b}}}}
* {{cite news |last1=Kell |first1=John |title=Kraft Heinz begins trading as merged company |url=https://fortune.com/2015/07/06/kraft-heinz-begins-trading-as-merged-company/ |access-date=15 March 2023 |work=[[Fortune (magazine)|Fortune]] |date=2015-07-06 |language=en}}
* <!--2016-->{{Cite report |title=The Coca-Cola Company: Consumer Packaged Goods—Company Profile, SWOT & Financial Analysis |date=2016-02-11 |publisher=[[Canadean Company Reports]] |id={{PQ|1850338548}} |ref={{harvid|Canadean|2016}}}}
* {{Cite news |last=Selwood |first=Daniel |date=2016-07-12 |title=CCEP unveils Capri-Sun Fruity Water duo |language=en |work=[[The Grocer]] |url=https://www.thegrocer.co.uk/soft-drinks/ccep-unveils-capri-sun-fruity-water-duo/538847.article |url-status=live |url-access=limited |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20201027032644/https://www.thegrocer.co.uk/soft-drinks/ccep-unveils-capri-sun-fruity-water-duo/538847.article |archive-date=2020-10-27}}
* {{cite news |last1=J.Be. |title=Un nouveau Capri-Sun bio |url=https://www.rayon-boissons.com/nouveaux-produits/un-nouveau-capri-sun-bio-50252 |access-date=1 March 2023 |work=[[Rayon boissons]] |publisher=[[Éditions du Boisbaudry]] |date=2017-07-05 |language=fr-FR}}
* <!--2018-->{{cite news |last1=J.Be. |title=Capri Sun réinvente sa gamme Fruit Crush |url=https://www.rayon-boissons.com/nouveaux-produits/capri-sun-reinvente-sa-gamme-fruit-crush-54541 |work=[[Rayon boissons]] |publisher=[[Éditions du Boisbaudry]] |date=2018-03-29 |language=fr-FR |access-date=2023-06-06}}
* <!--2019-->{{Cite news |last=Cronin |first=Éilis |date=13 February 2019 |title=Capri-Sun welcomes Cherry flavour into portfolio |language=en |work=Talking Retail |url=https://www.talkingretail.com/products-news/soft-drinks/capri-sun-welcomes-cherry-flavour-portfolio-13-02-2019/ |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20190213170906/https://www.talkingretail.com/products-news/soft-drinks/capri-sun-welcomes-cherry-flavour-portfolio-13-02-2019/ |archive-date=13 February 2019}}
* <!--2021-->{{Cite news |last=Dawson |first=Abbie |date=2021-03-04 |title=Capri-Sun makes debut in squash with functional duo |language=en |work=[[The Grocer]] |url=https://www.thegrocer.co.uk/soft-drinks/capri-sun-makes-debut-in-squash-with-functional-duo/653828.article |url-status=live |url-access=limited |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20210531062703/https://www.thegrocer.co.uk/soft-drinks/capri-sun-makes-debut-in-squash-with-functional-duo/653828.article |archive-date=31 May 2021}}
* {{Cite news |last=<!--none stated--> |date=2021-08-11 |title=Agthia Group records AED67.9 million profit in H1 2021 |work=Caterer Middle East |publisher=[[ITP Media Group]] |url=https://www.caterermiddleeast.com/suppliers/agthia-group-records-aed67-9-million-profit-in-h1-2021 |url-status=live |url-access=limited |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217050233/https://www.caterermiddleeast.com/suppliers/agthia-group-records-aed67-9-million-profit-in-h1-2021 |archive-date=17 February 2023 |ref={{harvid|Caterer|2021}}}}
* <!--2022-->{{Cite report |url=https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf |title=Gen Z's favorite brands 2022 |date=2022 |publisher=[[Morning Consult]] |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20221013213045/https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf |archive-date=13 October 2022 |url-status=live |ref={{SfnRef|Morning Consult|2022}}}}
* {{Cite news |last=Leonard-Bedwell |first=Niamh |date=2022-03-17 |title=Capri-Sun recipe to change ahead of HFSS clampdown |language=en |work=[[The Grocer]] |url=https://www.thegrocer.co.uk/soft-drinks/capri-sun-recipe-to-change-ahead-of-hfss-clampdown/665657.article |url-status=live |url-access=limited |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220625174957/https://www.thegrocer.co.uk/soft-drinks/capri-sun-recipe-to-change-ahead-of-hfss-clampdown/665657.article |archive-date=25 June 2022}}
* {{Cite magazine |date=2022-08-02 |title=The Kraft Heinz Company's Capri Sun brand uses monk fruit to cut sugar across juice drink portfolio |url=https://www.foodengineeringmag.com/articles/100448-the-kraft-heinz-companys-capri-sun-brand-uses-monk-fruit-to-cut-sugar-across-juice-drink-portfolio |url-status=live |magazine=Food Engineering |language=en |publisher=[[BNP Media]] |archive-url=https://web.archive.org/web/20230210023721/https://www.foodengineeringmag.com/articles/100448-the-kraft-heinz-companys-capri-sun-brand-uses-monk-fruit-to-cut-sugar-across-juice-drink-portfolio |archive-date=10 February 2023 |access-date=10 February 2023 |ref={{harvid|Food Engineering|2022}}}}
* {{Cite news |last=Nelson |first=Samantha |date=21 September 2022 |title=Here's why Capri Sun's latest campaign looks like a romance novel |work=[[Adweek]] |url=https://www.adweek.com/creativity/heres-why-capri-suns-latest-campaign-looks-like-a-steamy-romance-novel/ |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20221015201558/https://www.adweek.com/creativity/heres-why-capri-suns-latest-campaign-looks-like-a-steamy-romance-novel/ |archive-date=15 October 2022}}
* <!--2023-->{{Cite web |last=<!--none stated--> |date=1 February 2023 |title=Hans Peter Wild |url=https://www.forbes.com/profile/hans-peter-wild/ |url-status=live |archive-url=https://web.archive.org/web/20230201214826/https://www.forbes.com/profile/hans-peter-wild/?sh=403ec277fc09 |archive-date=2023-02-01 |access-date=1 February 2023 |website=[[Forbes (magazine)|Forbes]] |language=en |ref={{harvid|Forbes|2023}}}}
{{refend}}
====Reviews and opinion pieces====
{{refbegin|30em}}
* <!--1979-->{{Cite news |last=Okun |first=Janice |date=August 11, 1979 |title=Panel sips a new fruit drink in foil package |page=A-4 |work=[[The Buffalo News]] |type=Panel review |url=https://www.newspapers.com/clip/117478134/panel-sips-a-new-fruit-drink-in-foil/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--1980-->{{Cite news |last=Thompson |first=Susan C. |date=3 June 1980 |title=Panelists put an orange drink to the taste test |page=4B |work=[[St. Louis Post-Dispatch]] |department=Consumer forum |type=Panel review |url=https://www.newspapers.com/clip/117534294/panelists-put-an-orange-drink-to-the/ |access-date=29 January 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--1981-->{{Cite news |last=Hofmann |first=Jan |date=June 15, 1981 |title=Pouches put Capri Sun in a good light |page=19 |work=[[Dayton Daily News]] |department=Checking It Out |type=Panel review |url=https://www.newspapers.com/clip/117476753/pouches-put-capri-sun-in-good-light/ |access-date=January 28, 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--2006-->{{Cite news |last=Lileks |first=James |author-link=James Lileks |date=26 April 2006 |title=Even more progress! |page=E2 |work=[[Star Tribune]] |type=Opinion column |url=https://www.newspapers.com/clip/117756429/even-more-progress/ |access-date=1 February 2023 |via=[[Newspapers.com]]}}{{cbignore}}
* <!--2016-->{{Cite news |last=Eschman |first=Chad |date=April 28, 2016 |title=Testing which Capri Sun flavors from childhood make the best mixers |work=Vinepair |type=Review |url=https://vinepair.com/wine-blog/testing-which-capri-sun-flavors-from-childhood-make-the-best-mixers/ |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235721/https://vinepair.com/wine-blog/testing-which-capri-sun-flavors-from-childhood-make-the-best-mixers/ |archive-date=28 January 2023}}
* <!--2017-->{{Cite news |last=Jackson-Glidden |first=Brooke |others=Assisted by Cooper Green |date=August 25, 2017 |title=We try your kids' lunch box favorites so you don't have to |work=[[Statesman Journal]] |type=Review |url=https://www.statesmanjournal.com/story/life/2017/08/25/worth/596116001/ |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230202092602/https://www.statesmanjournal.com/story/life/2017/08/25/worth/596116001/ |archive-date=2 February 2023}}
* <!--2020-->{{Cite news |last=Ayodeji |first=Hamid |date=2020-03-20 |title=Reinforcing Footprint in Food, Beverage Industry |work=[[This Day]] |url=https://www.thisdaylive.com/index.php/2020/03/20/reinforcing-footprint-in-food-beverage-industry/ |url-status=live |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217033519/https://www.thisdaylive.com/index.php/2020/03/20/reinforcing-footprint-in-food-beverage-industry/ |archive-date=17 February 2023 |id={{ProQuest|2379243936}}}}
* <!--2022-->{{Cite web |last=Mather |first=Katie |date=2022-01-12 |title=Is Capri Sun actually good or is it all nostalgia? |url=https://sports.yahoo.com/capri-sun-actually-good-nostalgia-222448347.html |url-status=live |archive-url=https://web.archive.org/web/20230202092703/https://sports.yahoo.com/capri-sun-actually-good-nostalgia-222448347.html |archive-date=2 February 2023 |access-date=2 February 2023 |website=In the Know |publisher=[[Yahoo!]] |type=Review}}
* {{Cite news |last=Thym |first=Jolene |date=September 13, 2022 |title=Taste-Off: The tastiest fruit punch boxes—and the flavorless mistakes |work=[[Marin Independent Journal]] |type=Review |url=https://www.marinij.com/2022/09/13/taste-off-the-tastiest-fruit-punch-boxes-and-the-flavorless-mistakes/ |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235725/https://www.marinij.com/2022/09/13/taste-off-the-tastiest-fruit-punch-boxes-and-the-flavorless-mistakes/ |archive-date=28 January 2023}}
* {{Cite web |last=Shure |first=Marnie |date=28 September 2022 |title=Capri Sun has a new formula that doesn't suck |url=https://thetakeout.com/capri-sun-new-formula-has-less-sugar-1849587317 |url-status=live |archive-url=https://web.archive.org/web/20221128050714/https://thetakeout.com/capri-sun-new-formula-has-less-sugar-1849587317 |archive-date=28 November 2022 |access-date=1 February 2023 |website=[[The Takeout (website)|The Takeout]] |publisher=[[G/O Media]] |language=en |type=Review}}
{{refend}}
====Other independent sources====
{{refbegin}}
* {{Cite AV media |url=https://www.youtube.com/watch?v=tKJpgUdkxac |title=CAPRI-SUN |date=2017 |last=BoyBandit |type=Music video |language=fr |publisher=Self-published |access-date=2023-01-02 |archive-url=https://web.archive.org/web/20230202034934/https://www.youtube.com/watch?v=tKJpgUdkxac&gl=US&hl=en |archive-date=2 February 2023 |url-status=live |via=[[YouTube]]}}
* {{cite court |ref={{harvid|Capri Sun GmbH|2022a}} |litigants=Capri Sun GmbH v. Am. Beverage Corp. |vol=19 |reporter=Civ. |opinion=1422(PAE)(DCF) |url=https://casetext.com/case/capri-sun-gmbh-v-am-beverage-corp-2 |pinpoint=order |court=[[S.D.N.Y.]] |date=7 March 2022a |access-date=2023-02-18}}
* {{cite court |ref={{harvid|Capri Sun GmbH|2022b}} |litigants=Capri Sun GmbH v. Am. Beverage Corp. |vol=19 |reporter=Civ. |opinion=1422(PAE)(DCF) |url=https://casetext.com/case/capri-sun-gmbh-v-am-beverage-corp-5 |pinpoint=slip op. at 1–2 |court=[[S.D.N.Y.]] |date=31 March 2022b |access-date=2023-02-17}}
* {{Cite web |date=18 September 2012 |orig-date=April 2009 |title=How Sweet Is It? |url=https://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks/how-sweet-is-it/ |url-status=live |archive-url=https://web.archive.org/web/20221205173349/https://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks/how-sweet-is-it/ |archive-date=5 December 2022 |access-date=1 February 2023 |website=The Nutrition Source |publisher=[[Harvard T.H. Chan School of Public Health]] |language=en-us |ref={{harvid|Nutrition Source|2012}}}}
{{refend}}
====Sources connected to Capri-Sun====
{{refbegin}}
* {{cite news |last1=Capri Sun Inc. |title=Save 25¢ on the New Capri Sun 3 pack |type=Advertisement |url=https://www.newspapers.com/clip/118297530/save-25-on-the-new-capri-sun-3-pack/ |access-date=24 February 2023 |work=[[Calgary Herald]] |date=27 March 1991 |page=D8 |via=[[Newspapers.com]]}}
* {{cite news |title=Capri-Sun Fruit Beverages |type=Advertisement |url=https://www.newspapers.com/clip/118125088/times-colonist/ |access-date=24 February 2023 |department=Grocery Specials |work=[[Times Colonist]] |location=Victoria, B.C., Canada |date=24 July 2002 |ref={{harvid|Grocery Specials|2002}} |page=D5 |via=[[Newspapers.com]]}}
* {{Cite web |year=2015 |title=Company & history |url=http://www.capri-sonne.com/en/deu/parents/info/contact/company-history.html |publisher=Capri-Sonne |ref={{harvid|Capri-Sonne|2015}} |via=[[Internet Archive]]}}{{cbignore}}
* {{Cite book |last=Wild |first=Hans-Peter |title=Mr. Capri-Sun—Die Autobiographie |trans-title=Mr. Capri-Sun—The Autobiography |date=October 16, 2022 |publisher=[[FinanzBuch Verlag]] |isbn=9783986092207 |language=de |author-link=Hans-Peter Wild}}
* {{Cite web |last=<!--none stated--> |date=2023 |title=General Terms and Conditions |url=https://www.capri-sun.com/group/en/general-terms-and-conditions/ |url-status=live |archive-url=https://web.archive.org/web/20230218090749/https://www.capri-sun.com/group/en/general-terms-and-conditions/ |archive-date=18 February 2023 |access-date=18 February 2023 |publisher=Capri Sun Group |ref={{harvid|Capri Sun Group|2023}}}}
{{refend}}
==External links==
{{Commons category}}
* {{Official website|https://www.capri-sun.com/group/en/}}<!--capri-sun.com redirects to different sites depending on visitor's IP address. This URL is the landing page for English-language content about the global brand.-->
{{Kraft Foods Group}}
{{The Coca-Cola Company}}


[[Category:Kraft Foods brands]]
[[Category:Kraft Foods brands]]

Latest revision as of 2023-10-23T18:12:42

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